FishForSushi Recognizes Earth Overshoot Day with Eco-friendly Seafood Choices

Posted: Aug 20 2017

August 2, 2017, marked the point at which planet Earth overshot its ecological resources and services—that is, we have used more of the Earth’s natural resources than we can renew in the whole year. Overfishing, overharvesting forests, and emitting more carbon dioxide into the atmosphere are primary culprits in achieving Earth OverShoot Day.

Put simply; August 2nd marks the day humanity exhausted nature's budget for the year. But there are plenty of solutions for reversing this trend, and FishForSushi has spent years doing its part to help renew eco-friendly fishing practices that contribute to lowering C02 emissions, species protection, and reduced mercury levels in fish. We start by offering an alternative to purchasing high-quality seafood harvested only through sustainable measures that use less energy and result in less waste.

Sustainable fishing guarantees there will be populations of ocean and freshwater wildlife for the future. A seafood product׳s carbon footprint represents the amount of greenhouse gas (GHG) emissions released during its production, transport, and consumption. In addition to fuel use in fishing and feed production in aquaculture, key inputs to C02 production include refrigerants used on fishing vessels, product yield, and by-product use.


In recent years, sustainability certification, labels, and guides have become increasingly popular for encouraging more sustainable industrial methods and consumer choices. These programs set voluntary sustainability standards for industries and provide sustainability standards against which consumers and businesses can make choices. In the seafood industry, sustainability standards typically evaluate three key aspects of fisheries:

  1. The level of harvesting pressure and fish stock relative to “safe” levels
  2. The use or exclusion of environmentally harmful fishing practices
  3. The effectiveness of the fisheries׳ management system(s)

FishForSushi’s adherence to sustainable practices includes Seafood Watch “Best Product” guidelines that reduce impact on surrounding species, minimize habitat disturbance, and ensure lower mercury levels in the seafood they sell.

I addition, sustainable fishing practices help combat the growing global problem of food loss, which contributes to financial losses, food security issues, and waste of natural resources. Conservative estimates suggest the 2.3 billion pounds of seafood wasted each year would be enough to provide sufficient protein for more than 10 million men or 12 million women — for an entire year. The calories, meanwhile, would be enough to feed 1.5 million adults for that long.

As seafood moves from source to consumers’ tables, loss occurs along the entire supply chain. Supermarkets play a significant role in food loss, and most susceptible are fresh products including seafood.


For starters, the common supermarket business model mandates that stores be fully stocked with whatever customers may want at any time to prevent them from running to a competitor, a strategy that impacts operations from the top down. Overstocking leads to spoilage, which means excess fish is tossed into a dumpster and ends up in a landfill. In addition, supermarkets prefer to display only the most visually appealing seafood, and items that don’t meet a visual standard are also tossed.

In addition to inadequate analysis of supply and demand, supermarket seafood losses can also be caused by poor handling and inefficient transportation systems.

Shopping for seafood through FishForSushi’s online marketplace eliminates supermarket waste, and ensures consumers receive top-quality products at lower costs.

FishForSushi prides itself on offering the highest quality tuna, sashimi, and other popular seafood selections directly from the source: the ocean. Our goal is to deliver only the best straight to you, every time, without exception. Sustainably harvested and HACCP compliant and officially certified to SQF 2000 Level 3, FishForSushi is committed to sustainably providing delicious, eco-friendly seafood to your family’s table.

    1. Wild Chilean Miso Sea Bass 銀ムツ味噌漬け
    2. Salmon Sashimi 鮭 (7 oz)
  1. Chutoro 最高級中トロ


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